Although this unlikely partnership may seem amusing at first, teaching children about the importance of equality and world peace is no laughing matter.
The "Small Smurfs, Big Goals" campaign was designed to spread awareness about the 17 Sustainable Development Goals that were agreed on by all 193 member countries of the United Nations in 2015. The partnership was timed to coincide with the International Day of Happiness as the goals revolve around ending poverty, achieving equality, and promoting peace with the ultimate aim of making the world a happier place.
These 17 Goals directly relate to the message of friendship and tolerance that the Smurfs have been associated with for decades. While some may initially be put off by the Smurfs' whimsy paired with the seriousness of the mission of the United Nations, speaking through the Smurfs is a great way to reach children. As they have previously partnered with nonprofits like UNICEF, working with the United Nations is a daring but ultimately logical next step, and one that will ultimately help to educate children around the world.
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