Together, they launched the Every Drop Counts campaign, which utilized an eponymous hashtag and a Super Bowl commercial to spread the word and encourage consumers to use water responsibly. The ad, which contains no branded products, illustrates the jarring contrast between those who choose to waste water and those who need it most.
The cause-based commercial was Colgate's first foray into the world of Super Bowl advertising, and it was for the betterment of the planet rather than their company. The power and simplicity of the message, especially coming from a trustworthy and well-known source, stuck with viewers. This helped to kickstart the conservation campaign; tens of thousands have pledged to turn the water off when brushing their teeth, meaning that, potentially, thousands of gallons of water could be saved. In hopes of raising further awareness about water issues in the United States, Colgate and the Nature Conservancy are continuing to collaborate on this initiative — in the meantime, pledge to conserve water here.
No comments:
Post a Comment